+18.4%
Qualified patient enquiries
1,284
Across all clinics · last 30 days
National marketing command centre
Patient demand, referral growth, content operations and clinic expansion in one workspace.
AI growth opportunity detectedBrisbane North has 21% more “allergy testing near me” demand than available appointment capacity this week. Shift paid search budget to Central Brisbane and promote Friday availability.
+12.1%
Appointments attributed
842
65.6% enquiry-to-booking rate
+24.7%
Professional referrals
318
GP, ENT and immunology sources
+16.9%
Marketing-attributed value
$327K
Estimated booked appointment value
-8.3%
Cost per booked patient
$48.20
Improved from $52.56
Demand and appointment conversion
Attributed enquiries compared with completed bookings
15 Jun20 Jun25 Jun30 Jun5 Jul10 Jul15 Jul
Qualified enquiriesBooked appointments
Acquisition mix
First-touch source for booked patients
842bookings
Organic search41%
Paid search27%
GP / specialist16%
Social / education10%
Other6%
Clinic growth performance
Marketing demand compared with appointment outcomes
| Clinic | Enquiries | Bookings | Conversion | Capacity utilisation |
|---|---|---|---|---|
Brisbane North | 184 | 131 | 71.2% | |
Gold Coast | 163 | 112 | 68.7% | |
Melbourne | 149 | 95 | 63.8% | |
Sydney North | 122 | 73 | 59.8% |
Recent activity
Across marketing and referral operations
New GP referral partner activated
Harbour Medical Centre · North Sydney
Adelaide launch campaign moved to live
Search, social and local outreach channels
Clinical article approved
“Preparing for skin prick testing”
Campaign budget threshold reached
Melbourne food allergy search campaign
Growth CopilotNational marketing assistant
Three location pages have high impressions but below-target click-through rates. I prepared new title tags and patient-focused meta descriptions for Sydney North, Newcastle and Wollongong.
Patient acquisition pipeline
Track every enquiry from first interaction to booked appointment and post-visit education.
New enquiry28
Jordan Lee
Possible food allergy · Gold Coast
Samira Patel
Seasonal symptoms · Melbourne North
Alex Chen
Child allergy consultation · Brisbane North
Contacted31
Casey Williams
Patch testing enquiry · Sydney North
Monique Davis
Persistent rhinitis · Adelaide
Riley Thompson
Immunotherapy review · Melbourne
Appointment selected24
Jamie Brooks
Comprehensive consultation
Morgan Hughes
Food allergy consultation
Forms pending19
Harper Wilson
Intake form 75% complete
Quinn Fraser
Medication checklist incomplete
Booked24
Taylor Morgan
North Brisbane · Comprehensive
Avery Singh
Melbourne · Skin prick testing
GP and specialist network
Build, educate and measure a national professional referral ecosystem.
+22
Active referrers
486
Across 312 practices
+24.7%
Referrals this month
318
76% digitally acknowledged
+31%
Education engagement
64.8%
Resource and webinar interactions
-46%
Acknowledgement time
18m
Median referral response
Referral growth trend
New and returning professional sources
JanFebMarAprMayJunJul
DR
Dr Priya Raman
General Practice · Brisbane
18Referrals
72%Booked
4Resources
MC
Dr Matthew Cole
ENT Specialist · Melbourne
14Referrals
79%Booked
6Resources
EH
East Harbour Medical
Group Practice · Sydney
26Referrals
68%Booked
9Doctors
KL
Dr Kate Lawson
General Practice · Adelaide
9Referrals
77%Booked
2Resources
BA
Bayside Paediatrics
Paediatric Practice · Gold Coast
21Referrals
81%Booked
5Doctors
NT
Northside ENT
ENT Practice · Newcastle
7Referrals
71%Booked
3Doctors
Campaign command centre
Plan, launch and optimise national, service-line and local clinic campaigns.
Cross-channel campaign performance
Spend, attributed bookings and return by channel
15 Jun20 Jun25 Jun30 Jun5 Jul10 Jul15 Jul
Attributed valueMedia spend
Marketing investment
Current month
$40,582
of $52,000 monthly plan
Return on spend5.8×+0.7×
Booked patients513From paid activity
Active campaign portfolio
National and local area marketing initiatives
| Campaign | Objective | Channel | Spend | Bookings | Cost / booking | Status |
|---|---|---|---|---|---|---|
National allergy testing All states · Search | Patient acquisition | Google Ads | $12,840 | 238 | $53.95 | Scaling |
Adelaide clinic launch 10 km radius | New clinic demand | Search + social | $6,450 | 84 | $76.79 | Live |
GP allergy education QLD and NSW | Referral growth | Email + webinar | $2,980 | 46 referrals | $64.78 | Nurture |
Spring allergy education Patient awareness | Education + demand | Meta + YouTube | $5,820 | 73 | $79.73 | Optimise |
Immunotherapy pathway Selected clinics | Service growth | Search + content | $4,760 | 51 | $93.33 | Learning |
Content and SEO studio
Build clinically reviewed patient and professional content at national scale.
Patient education draft
How to prepare for skin prick allergy testing
Skin prick testing is a commonly used clinical tool for investigating immediate allergic sensitisation. Your Allergy First clinician will first review your symptoms, medical history and current medicines to determine whether testing is appropriate.
Before your appointment
Bring a current medication list and any relevant referral letters, previous test results or photographs of reactions. Some medicines can affect test results. Do not stop prescribed medicine without first following the clinic’s preparation instructions or speaking with your treating clinician.
What happens during testing
A small amount of selected allergen extract is placed on the skin and introduced through a gentle surface prick. The test area is monitored and interpreted alongside your clinical history.
SEO readiness
Target: skin prick testing preparation
84
Primary phrase appears in title and introduction
Reading level suitable for patient education
Clinical safety statement included
Add internal links to clinic and booking pages
Clinical reviewer approval pending
Content CopilotUses approved brand and clinical guardrails
I can create a GP version, three social posts, an email introduction, a featured snippet answer and location-page variants without changing the clinical meaning.
Workflow
Current approval state
Draft created
Content team
SEO review completed
84 / 100 readiness score
Clinical review pending
Assigned to clinical governance
Clinic launch planner
Repeatable launch playbooks for local demand, professional engagement and community awareness.
Adelaide launch · 84% ready
Go-live target: 3 August 2026 · Kingswood, SA
Pre-launch bookings84105% of target
GP practices engaged4718 active referrers
Local audience reach128KSearch + social
Readiness tasks42 / 508 remaining
Strategy & foundations12/12
Local market opportunity model
Search demand, demographics and competitive landscape.
CompleteMT
Clinic positioning and service scope
Priority patient segments and available clinical services.
CompleteCL
Tracking and CRM configuration
Location attribution, phone tracking and booking events.
CompleteDX
Pre-launch demand14/16
Location SEO page
Clinic detail, local FAQs and structured data.
PublishedSE
Paid search build
Service and suburb campaigns with location routing.
QAPA
Social awareness series
Clinician introductions and patient education creative.
In reviewSO
Professional network9/12
GP practice segmentation
Priority practices within 15 km and service-fit scoring.
CompleteGP
Referral education pack
Digital referral pathway and clinical resource bundle.
DesignCE
ENT and specialist outreach
Introductory communications and meeting schedule.
ActivePR
Launch & optimise7/10
Community education event
Patient information evening with clinician Q&A.
ScheduledEV
Opening week media plan
Local PR, social coverage and partner communications.
In progressCO
30-day optimisation review
Demand, booking quality, capacity and referral mix.
Not startedAN
Education and community outreach
Coordinate patient education, GP programmes, specialist communications and awareness initiatives.
July programme calendar
National and local activities
Mon
Tue
Wed
Thu
Fri
Sat
Sun
13
GP email · QLD
14
Social Q&A
15
Clinic webinar
16
17
ENT update
18
19
20
Patient guide
21
22
Adelaide event
23
24
GP webinar
25
26
27
Video series
28
29
Referral pack
30
31
Community talk
1
2
Programme outcomes
Quarter to date
Audience reached100%
Engaged17.3%
Resource viewed39.8%
Enquiry / referral11.7%
Booked56.7%
Active social and education streams
AI marketing studio
Approved AI workflows for content, SEO, campaigns, communications and operational efficiency.
Growth CopilotBrand-aware · clinically governed · connected to performance data
Ask a marketing question
Compare Sydney North and Melbourne patient acquisition performance. Recommend a four-week plan to improve booked appointments without increasing total media spend.
Campaign dataClinic capacityBrand rules
AI workflow impact
Last 30 days
Team hours saved86.5hEstimated
Assets assisted214100% reviewed
SEO changes68+11.2% CTR
Policy exceptions0Guardrails active
Human approval coverage
All external communications100%
Content repurposing engine
Turns an approved clinical article into social, email, FAQ and local-page formats.
Usage86%
Local SEO optimiser
Finds location-page gaps, generates metadata and creates internal-link recommendations.
Usage74%
Campaign insight analyst
Combines media, booking and capacity data to recommend budget and message changes.
Usage91%
Professional communications assistant
Drafts GP and specialist updates from clinically approved source material.
Usage62%
Healthcare advertising checker
Flags unsupported claims, testimonial risk and language requiring clinical review.
Coverage100%
Executive reporting writer
Produces concise weekly and monthly summaries from approved dashboard metrics.
Usage82%
Agencies and creative suppliers
Briefing, delivery, costs, approvals and performance across external partners.
PA
Paid Acquisition Partner
Google Ads, Meta Ads and campaign optimisation.
Score9.2
CS
Clinical Content Studio
Writing, design and video production under clinical review.
Score8.8
PR
Healthcare Communications
Media relations, clinic launches and community outreach.
Score8.4
UX
Digital Experience Partner
Website optimisation, analytics and booking UX.
Score9.0
PH
Clinical Photography
Clinic, clinician and patient education imagery.
Score8.1
EV
Community Events Supplier
Local event logistics and professional education support.
Score8.6
Marketing performance and ROI
Connect marketing investment to enquiries, bookings, clinic capacity and referral growth.
+16.9%
Attributed value
$327K
30-day booked appointment value
+0.7×
Marketing return
5.8×
Blended paid and owned activity
-8.3%
Cost per booking
$48.20
Down from $52.56
+14.2%
Organic visibility
68.4%
Priority local and service terms
+4.8 pts
Enquiry conversion
65.6%
Across all sources
Investment versus attributed value
Monthly trend by channel group
AugOctDecFebAprJunJul
Attributed valueMarketing investment
Conversion funnel
All sources · last 30 days
Website sessions100%
High-intent visits22.0%
Enquiries13.6%
Bookings65.6%
Attended90.1%
Channel economics
Performance adjusted for clinic capacity and booking quality
| Channel | Investment | Qualified enquiries | Bookings | Cost / booking | Attributed value | Return |
|---|---|---|---|---|---|---|
Google Search | $23,480 | 512 | 336 | $69.88 | $142,800 | 6.1× |
Organic Search | $8,200 | 436 | 345 | $23.77 | $128,600 | 15.7× |
Professional referral | $5,400 | 318 | 247 | $21.86 | $96,400 | 17.9× |
Meta Social | $9,620 | 184 | 96 | $100.21 | $39,800 | 4.1× |
Education & outreach | $6,850 | 156 | 104 | $65.87 | $42,500 | 6.2× |
System settings
Brand governance, consent, integrations, AI controls and national workspace configuration.
National workspace configuration
Control default behaviour across marketing, referrals and content operations.
Clinical approval requiredRequire an approved clinical reviewer before patient or professional content can be published.
Healthcare advertising checkerRun all external campaign and website copy through compliance language checks.
AI-generated content labellingRetain internal provenance for all AI-assisted drafts and variants.
Cross-clinic capacity optimisationAllow marketing recommendations to consider nearby clinic appointment availability.
Automatic referral acknowledgementSend a secure acknowledgement when a professional referral enters the workflow.
Executive weekly summaryGenerate a Monday morning performance summary for approved recipients.